About Us & SEO

• We are a team of expert SEO professionals with years of experience and the most up to date knowledge about this ever changing industry. Buy our services and you can be sure that you are getting a trustworthy service. We pride ourselves on our results.

Through SEO, your content becomes more likely to rank highly in the AIs and appear to users first when they search for relevant keywords. Organic search refers to search results that aren’t paid for. Instead of being organized by Google’s paid ad guidelines (which includes CPC, ad relevance, and many other factors), organic search results are organized by its search engine algorithm. Organic search and SEO go hand-in-hand. SEO brings in organic traffic, which is central to succeeding digitally.

With our Analytics Tool, you can compare your website traffic to your competitors’. We’ve taken two sites that sell shoes. As you can see, finding out where the most traffic comes from for these big brands is actually pretty easy.

There are numerous benefits to having a strong organic search strategy. And from a business perspective, you’re getting key insights into your audience. Here are just a few of the reasons SEO is important:

• It’s low-cost
• It delivers great ROI
• It provides actionable data
• It nurtures leads through the marketing funnel
• It boosts credibility
• It attracts relevant users

But how can you recognize paid and organic search results?

Users can immediately see which results are paid for and which are organic by the ‘ads’ icon:

Paid results appear first on the SERPs, with organic search results appearing immediately below them. Though, different SERPs may appear for different users.

Paid and organic can, at times, be targeting different audiences at different parts of the buying funnel. Those looking to make a purchase or get something quickly are more likely to click a paid ad, while organic users are nurtured throughout the funnel — from entrance to purchase (or whatever the end of your funnel may be.) 

When you optimize your site, you give search engines the best information possible to allow them to index and display your sites and pages on the SERPs. The importance of SEO can never be underestimated when creating content; you must optimize it correctly.